At ASBIS, our commitment to supporting youth goes beyond corporate policies and CSR; it’s ingrained in the very fabric of our own brands' values.
Recently, CANYON, our consumer electronics brand, had the honor of being a principal sponsor and exhibitor at Bulgaria's prestigious children's sporting festival, "Healthy Child Is an Active and Happy Child" 2025. Held under the inspiring motto "Let’s Bring Kids Back to Sport," this thirteenth edition, organized by the Bulgarian Sports Academy and the Bulgarian Federation Sport for All, attracted around 6,000 children aged 3 to 12 and 12,000 parents.
Amid a bustling venue, we aimed to make a memorable impact:
Showcasing kids' smartwatches. Our booth highlighted the Canyon Kids Smartwatch line, promoting an active lifestyle while featuring fun functionalities to captivate young athletes. We also showcased our playful Kitty keyboards, mice, and colorful power banks, creating an inviting atmosphere.
A cat-themed experience. Transforming our space with vibrant colors and comfy Canyon-branded poufs, we offered children a relaxing retreat to create Instagram-worthy family moments - leaving a lasting impression of CANYON.
Engaging promotions.
In partnership with Ozone, ASBIS Bulgaria crafted an enticing promotional flyer offering a 10% discount on our smartwatches, featuring an adorable cat illustration.
Kids loved our peel-and-stick stickers, eagerly sharing our products with their parents.
Additionally, we unveiled a giant Canyon Headphones model for fun photo opportunities and prepared special gifts for the award ceremonies, including a unique keepsake for the Bulgarian Minister of Youth and Sports.
This festival became truly a celebration of youth, health, and community engagement. We are proud to be part of such a meaningful event and remain excited about encouraging kids to stay active and engaged in sports.
